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Clean Beauty 101: The 5 Ingredients to Avoid in Your Personal Care Products

A simple guide to help you identify some of the most problematic ingredients commonly found in skincare, makeup, haircare and body care products.

Most people don’t realise what’s hiding in their skincare.

Many personal care products contain ingredients that may irritate the skin, disrupt hormones, or accumulate in the body and environment over time.

Yet most of us were never taught how to read ingredient lists or what to look out for.

Clean beauty is not about perfection or fear.

It’s about understanding what you are putting on your skin so you can make informed choices.

This guide will help you start recognising a few key ingredients worth avoiding.

What you will discover inside

In this guide you will learn how to read your ingredient lists with more confidence.

  • The 5 ingredients to avoid in skincare, makeup, haircare, body care, and sunscreen

  • Why fragrance and perfume are some of the biggest red flags on an ingredient list

  • Which ingredients are linked to skin irritation, hormonal disruption, or other health concerns

  • Where these ingredients are commonly found in everyday products